Featured Work: Mayo Clinic School of Health Sciences Alumni Association

In my current role at Mayo Clinic, I lead the management and optimization of the MCSHSAA website and several internal Mayo Clinic alumni web properties. This includes overseeing a full SEO-driven redesign of the MCSHSAA site — combining content optimization, technical improvements, and a targeted keyword strategy to transform it from essentially undiscoverable to the top search result for its audience. I continue to maintain these properties, focusing on accuracy, accessibility, and ongoing SEO performance.

Additional Experience

Across previous roles, I have managed web content and implemented SEO strategies for a range of mission-driven organizations. At Christian Connections for International Health, I led content strategy across the organization's website, blogs, and policy publications, ensuring consistent messaging and clear communication for global health audiences. At the American Academy of Political and Social Science, I maintained website content and digital marketing materials supporting academic programs and events. Earlier roles at Texas Tech University and Lubbock Christian University included web content production and the development and implementation of SEO strategies to improve site visibility and performance.

Featured Campaigns: Mayo Clinic School of Health Sciences Alumni Association

Using ClickDimensions CRM, I plan, write, design, and distribute email campaigns for the MCSHSAA alumni community. Each email is built around a clear goal — whether driving event attendance, encouraging alumni profile registration, or deepening community connection — with content and design decisions made to support that outcome. The four campaigns below represent a range of email types and audiences, and consistently outperform healthcare and nonprofit industry benchmarks.

Lunch & Learn Invitation — Heba Abseh, HTL (ASCP)

[View email]

This event invitation promoted a virtual Lunch & Learn featuring an MCSHSAA alumni speaker and Annual Meeting presenter. The email led with a compelling personal narrative to connect readers to the speaker before presenting event details, with a single clear CTA driving calendar saves and virtual attendance.

• 6,170 messages sent

• 46.87% open rate — 2,892 unique opens

• 0.68% click rate — 84 unique clicks

• 0.03% unsubscribe rate

Industry average open rate for healthcare/nonprofit email: ~21–25%.

Vital Signs — February 2026 Issue

[View email]

Vital Signs is the MCSHSAA's monthly alumni e-newsletter, which I produce end-to-end: writing and editing all content, designing the layout, managing the distribution list, and coordinating CTAs across multiple association initiatives. This February issue drove action across five concurrent priorities — Annual Meeting ticket sales, award nominations, dues collection, board recruitment, and alumni story submissions — within a single cohesive send.

• 5,938 messages sent

• 45.64% open rate — 2,710 unique opens

• 1.26% click rate — 102 unique clicks, 189 total clicks

• 0.25% unsubscribe rate

The higher click rate compared to single-CTA sends reflects the newsletter's multi-touchpoint design, giving readers multiple relevant pathways to engage.

Annual Meeting Registration — February 5, 2026

[View email]

This dedicated registration campaign for the 2026 MCSHSAA Annual Meeting and Dinner was designed around a single conversion goal: driving ticket purchases by the April 3 deadline. Rather than leading with logistics, the email opened with community-forward language to connect alumni emotionally to the event before presenting the details and CTA. A secondary section carried supporting asks — dues payment and ROC Award nominations — to maximize the send's overall utility without diluting the primary message.

• 6,261 messages sent

• 48.78% open rate — 3,054 unique opens — highest of all featured campaigns

• 1.10% click rate — 92 unique clicks, 165 total clicks

• 0.14% unsubscribe rate — lowest of all featured campaigns

CRNA Alumni Newsletter — First Quarter (2026)

[View email]

This quarterly newsletter was distributed to a highly specialized segment of the alumni community: Certified Registered Nurse Anesthetist graduates of the Mayo Clinic School of Health Sciences. The focused, single-CTA design directing readers to the full newsletter produced the strongest click rate of any featured campaign by a significant margin, demonstrating how precise audience segmentation and a clear, singular ask can dramatically lift engagement even with a smaller list.

• 545 messages sent

• 48.07% open rate — 262 unique opens

• 20.00% click rate — 109 unique clicks, 205 total clicks

• 0.00% unsubscribe rate — zero unsubscribes

A 20% click rate is approximately 10–15x the healthcare email industry average of 1–2%, reflecting the power of highly targeted segmentation combined with a single, relevant CTA.

Additional Experience

Before Mayo Clinic, I managed email communications for two additional organizations. At Christian Connections for International Health, I produced newsletters and donor communications reaching a global health audience across multiple campaigns and platforms. At the American Academy of Political and Social Science, I produced and distributed the AAPSS Social Science Dispatch using Mailchimp, managing list segmentation, template design, and engagement reporting.